Inbound Marketing

Inbound Marketing is a marketing approach that seeks to win the interest of prospects and customers instead of “buying” them. Traditional marketing typically “pushes” the products / services to its target audience.

Defining Inbound Marketing or New Marketing, whose term paternity is associated with (Hubspot, 2006) is a relatively complex concept and is therefore explained by the differences from traditional marketing (Old Marketing) associated with Outbound Marketing.Inbound Marketing focuses on creating quality content that attracts the audience of your business in a natural way, for the intended product or service. By aligning the content you post with your client’s interests, you will naturally capture the traffic that will help you convert the opportunity, drive you to take action, such as completing a sale or requesting more information, and Enjoying a pleasant and comfortable way of a win-win relationship with your company. See our blog for more information. – 8 PASSOS PARA UMA ESTRATÉGIA EFICAZ DE LEAD GENERATION COM INBOUND MARKETING ou 7 PASSOS PARA ELABORAR UMA ESTRATÉGIA DE (CONTEÚDOS) MARKETING DIGITAL PARA B2B.

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  • ATTRACT & EDUCATE

    Through a correct and professional content strategy, you will be able to:
    In addition to SELLING, TEACH THE CUSTOMER TO BUY!

  • ACTIVATE


    In the second moment – ACTIVATION, consists of obtaining leads, lead nurturing, marketing automation, monitoring, analysis and reporting of the data.

    The creation of calls-to-actions (CTAs), landing pages and leads, contributes positively to the SUCCESS OF QUALIFIED PROSPECT CONVERSION RATES IN YOUR SALES FUN.

  • CONVERT

    After ACTIVATION it is important that quickly the company’s sales force, or with our support, identify which was:

    ♦ the digital behavior of your prospects,
    ♦ which pages visited,
    ♦ what actions were taken on these pages,
    ♦ what links were clicked on the pages and in the emails,
    ♦ what downloads have been made,
    ♦ and what information was available on social and online networks

    IN ORDER TO MAXIMIZE THE CONVERSION OF PROSPECTS IN CUSTOMERS.

  • ENGAGEMENT


    Once you have succeeded in winning a client, it is equally important to gain your trust in order to maintain a lasting relationship with it, that is, to establish successful engagement. INCREASE IN AVERAGE REVENUE BY CUSTOMER IS A GOOD INDICATOR THAT THE ADOPTED STRATEGY IS CORRECT.

.: Some indicators on Inbound Marketing :.

  • Content marketing generates three times more leads than traditional outbound marketing and costs less 62%. (Source: Demand Metric)
  • 98% of B2B marketers say that content marketing is part of their marketing strategy. (Source: Regalix)
  • 95% of buyers in B2B businesses prefer short content. (Source: Demand Gen Report)
  • 60% of all organic clicks are performed on the first three results available in the search engine. (Source: Business2Community)
  • 50% of all searches carried out on mobile phones aim to find local results and 61% of these searches result in purchase. (Search Engine Watch)
  • 84% of B2B marketers turn to Social Media. (Fonte: Aberdeen)

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