« Back to Glossary Index
A company that derives revenue from publishing content via one or more means of distribution, e.g., print publishing, television, radio, the Internet Microblogging- Publishing very brief, spontaneous posts to a public Website, usually via a mobile device or wirelessly connected laptop. Micro-sites – multi-page ads accessed via click-through from initial ad. The user stays on the publisher‘s Web site, but has access to more information from the advertiser than a display ad allows.
« Back to Glossary Index
